According to FMCG Gurus, “the trend of ‘inner radiance, outer glow’ is transforming the skin, hair, and nail health markets, as consumers increasingly embrace beauty-from-within solutions.”1 To support this, recent industry research indicates that the beauty supplements market will jump from USD 3.96 billion in 2025 to USD 5.76 billion in 2030 at a CAGR of 7.8%.2
This growth is driving new demand for bulk supplement manufacturers who can supply high-quality products to support a range of beauty-from-within benefits. The definition of beauty is expanding, and targeted formulations should be going beyond skin, hair, and nail support. Functional ingredients can play an important part in this burgeoning sector; by focusing on novel key beauty areas, supplement brands can align their product formulations to meet these changing consumer expectations.
Today’s consumers are looking for more than just clear skin or shiny hair; they want supplements that support beauty in a broader, more holistic way. This has led to a growing interest in areas like hydration, gut health, and even cellular health, all of which influence how people look and feel.
“Your body depends on water to survive. Every cell, tissue, and organ in your body needs water to work properly, including your skin. Because the body cannot store water, we must constantly supply it with water to maintain skin moisture. While water contains zero calories, it is considered a nutrient, comprising 55-70% of our body’s composition. That said, it’s no surprise that proper hydration is crucial to a variety of essential functions, including skin health.”
Mark Becker, Senior Account Executive at Vivion
For healthy skin, moisture is a vital aspect. Well-hydrated skin looks firmer, smoother, and more vibrant.
A bright smile and healthy gums certainly contribute to overall facial aesthetics and beauty, and they can only be achieved through maintaining oral health.
A sign of health and vitality, bright and clear eyes are important when it comes to appearance.
Chronic inflammation can cause redness, puffiness, and breakouts in the skin. Beauty supplements can encourage a calmer, more even complexion by targeting inflammation with certain ingredients.
Skin issues like acne, excess oil, and uneven texture are common attributes of hormonal fluctuations. Promoting hormonal balance can help mitigate these effects and improve overall skin appearance.
When the body efficiently removes toxins, it can reduce the burden on the skin (which removes toxins via sweat).14 Some ingredients can help promote a clearer, brighter complexion by working at the internal level of the body.
Like the gut-brain axis, the gut-skin axis is a growing area of interest for consumers. An imbalanced gut microbiome can trigger inflammation that can manifest as redness, acne, or dullness on the skin.17
Together, these ingredients all support healthy digestion and reduce internal stress that can appear externally.
Shiny hair and strong nails are visible markers of internal wellness and have been two of the most desired features in beauty.
Naturally glowing skin is a typical indicator of health at the cellular level. Ingredients that promote energy production can help create a vibrant, healthy appearance. These nutrients can help achieve a radiant complexion and a more energized look overall.
For supplements in general, consumers are frequently turning towards holistic products that link beauty to overall wellness.23 Multifunctional formulations can meet this growing demand. Rather than just focusing on one benefit, many of today’s most popular supplements combine ingredients that work together to deliver the best results.
The following are a few supplement brands that stand out with their products that have multifunctional beauty benefits:
These examples are an indication of the market’s pivot towards supplements that have multiple benefits in a single formulation. With consumers’ evolving preferences, manufacturing versatile, comprehensive wellness solutions is more important than ever.
Consumer expectations are expanding; they are no longer searching for hair or nail support, but for supplements that address multiple areas of beauty concerns. Key beauty areas like hydration, oral health, detoxification, and more are giving manufacturers the opportunity for more innovation in formulation, ingredient selection, and product positioning. Supplements that are not only effective but also multifunctional have always been in demand, and the growing beauty-from-within sector is showing that more consumers are considering beauty as an important part of overall wellness.
Vivion carries a large selection of high-quality ingredients that support beauty-from-within formulations, from skin hydration and elasticity supplements to antioxidants for detoxification support. Find the best ingredients for your product and contact Vivion’s team of experts today.
