A closeup shot of a man's hand holding a capsule filled with yellow powder.

8 Reasons Why Capsules Are A Winning Combination of Convenience and Efficacy for Supplements

In recent years, capsules have grown in popularity within the supplement market.1 Consumers are increasingly choosing capsules over other delivery systems such as tablets, powders, and liquids. This trend shows no signs of slowing down.2 The reasons behind this preference are many, ranging from ease of use to enhanced bioavailability. This piece aims to highlight the numerous advantages of choosing capsules as a solid dose form for your product, so here is a list of eight reasons why capsules have become the preferred choice for consumers seeking vitamins and supplements.

Infographic listing 8 reason

1. Ease of Use

In comparison to tablets, capsules can be swallowed more easily, making them a more user-friendly option for many consumers.3 Their smooth surface and streamlined shape allow them to glide down the throat effortlessly, reducing the discomfort often associated with taking larger or rougher pills. Unlike tablets, which can have a rough or chalky texture, capsules have a sleek design, which is particularly beneficial for individuals who struggle with swallowing difficulties, such as older adults or those with certain medical conditions. The ability to swallow capsules with minimal effort can improve adherence to supplement regimens, ensuring that individuals receive the full benefits of their vitamins and supplements without the hassle.

2. Portability

A closeup shot of a person holding a green, circle-shaped pill organizer.

Capsules, like small tablets, are convenient to carry and store, offering a level of portability that appeals to busy consumers who are always on-the-go. Their size allows them to fit easily in pill organizers and travel cases, ensuring that supplements are always within reach. Unlike bulkier forms, such as powders or liquids, capsules take up minimal space and can be easily packed for travel, whether for a daily commute or an extended multi-day trip. This convenience is especially valuable for those who maintain a consistent supplement regimen but have unpredictable schedules. Capsules’ portability also supports adherence to health routines, as consumers are less likely to miss doses when their supplements are readily accessible. Similar to their ease of consumption, the ease of carrying capsules means that maintaining wellness routines can integrate into even the busiest lifestyles.

3. Integration into Daily Routines

Consumers can easily incorporate capsules into their morning or evening regimens. Unlike other supplement forms that might require preparation or mixing, capsules are ready to take in their current form. This convenience means that whether a person is at home, at work, or traveling, they can easily maintain their supplement routine. Adding capsules to a daily schedule can be as simple as taking supplements alongside breakfast, or as part of a nightly routine before bed. This ease of use ensures that individuals can consistently stick to their supplement plans, maximizing the health benefits without the inconvenience or time commitment that other forms might require.4 For those leading busy lives, the straightforward nature of capsules helps ensure that taking care of their health remains an effortless and manageable part of their day.

4. Enhanced Bioavailability

Capsules often provide increased absorption of nutrients compared to other forms, enhancing product efficacy.5 Bioavailability refers to the proportion of a nutrient that is absorbed and utilized by the body. Capsules are designed to break down quickly in the digestive system, allowing the vitamins and minerals they contain to be released and absorbed more efficiently. This enhanced absorption means that the body can make better use of the nutrients provided by the supplement, leading to more effective and noticeable results. Unlike some tablets, which may pass through the digestive tract without fully dissolving, capsules can be engineered to ensure that their contents are readily available for absorption. For example, some capsules are enteric-coated to ensure they dissolve in the intestines rather than the stomach, enhancing nutrient uptake. This can translate into improved health outcomes, as the body receives the full benefit of the supplement. For consumers seeking to maximize the effectiveness of their vitamin and mineral intake, capsules provide a reliable and efficient delivery system.

5. Protection of Sensitive Active Ingredients

A hand catching filled capsules next o an orange against a blue background.

Capsules protect sensitive ingredients from degradation due to exposure to light, air, and moisture.6 This protective feature is crucial for maintaining the potency and effectiveness of the active ingredients within the solid dose and can also extend the shelf life of the product. Many vitamins, minerals, and other nutrients are negatively affected when exposed to environmental factors, losing their efficacy over time. Capsules act as a barrier, shielding these sensitive ingredients from harmful exposure. This means that the nutrients remain stable and potent until the moment they are consumed. For example, certain vitamins like Vitamin C and probiotics are particularly prone to degradation, but when encapsulated, they are protected and preserved. This ensures that consumers receive the full benefit of the supplement, with each dose delivering the intended nutritional value. Enteric capsules are also valuable in these instances and largely used with probiotics, prebiotics, and postbiotics as these ingredients/strains are sensitive. By ensuring the integrity of the ingredients, capsules enhance the reliability and efficacy of the supplement, providing consumers with a product they can trust to work.

6. Consistency in Dosage

Each capsule contains a precise amount of a product’s formulation, ensuring accurate and consistent dosing. This precision is a significant advantage, as it eliminates the guesswork often associated with other delivery systems.7 Consumers can be confident that they are taking the correct dosage every time, without the need for guesswork. With capsules, each dose is pre-measured and contained within a sealed form, guaranteeing that the consumer receives the exact amount intended by the manufacturer. This not only simplifies the process of taking supplements but also enhances safety by reducing the risk of underdosing or overdosing. For individuals managing their health, the reliability of capsule dosing provides peace of mind and ensures that they are maximizing the benefits of their supplement regimen.

7. Comparison with Other Solid Dose Forms

An assortment of filled capsules in a small glass bowl. There are liquid ingredients as well as powder ingredients in the background.

Compared to tablets, powders, and liquids, capsules have distinct advantages.8 Tablets can be harder to swallow and may not always dissolve properly, leading to inconsistent absorption. Some formulations also include large doses of active ingredients that would result in oversized tablets. Tablets also often require a variety of excipients to ensure proper binding, disintegration, and stability, which can mean more time and money going into the formulation. 

Powders and liquids can be messy and inconvenient. These delivery systems often require measuring and mixing, and often need refrigeration. Capsules, however, are smooth and easy to swallow, dissolve efficiently in the stomach, and provide consistent and reliable dosing. Additionally, compared to powders or liquids, capsules can mask unpleasant tastes and odors. And as mentioned earlier, they are also portable and convenient, fitting easily into daily routines without the need for additional preparation or storage requirements. 

8. Advent of Technological Advancements

Innovations in capsule production have further enhanced their convenience and effectiveness. For instance, the development of vegetarian and vegan capsules made of HPMC or Pullulan caters to a broader audience and aligns with the values of the growing number of health-conscious consumers.9 There is also an opportunity to leverage a capsule’s visual appearance; customized capsules can be different colors, have different finishes such as glossy or pearl, and can even come in special elongated sizes. These advancements ensure that a wider range of people can enjoy the benefits of capsules, making them an even more appealing option in the supplement market.

Capsules have become the preferred choice for many consumers in the supplement market due to their numerous advantages. From ease of swallowing and convenience to enhanced absorption and protection of sensitive ingredients, they offer a reliable and effective way to take vitamins and supplements. The distinct benefits of capsules over other delivery systems like tablets, powders, and liquids indicate why they continue to gain popularity. As the supplement market evolves, capsules remain a top choice for consumers seeking convenience, efficacy, and overall wellness.

Whether you’re looking for reliable, easy-to-swallow solid dose formats or catering to vegetarian and vegan preferences, Vivion can support you. Our Gelatin, HPMC, and Pullulan capsules are designed for maximum efficacy and convenience, ensuring that you get the best possible results, and they are always in stock at each of our warehouse centers. Let Vivion be your trusted wholesale empty capsule supplier. Contact us today to learn more about our high-quality capsule options and how they can enhance your supplement products.


  1. https://www.tabletscapsules.com/3641-Technical-Articles/592540-Capsules-The-Go-To-Dietary-Supplement-Dosage-Form/ ↩︎
  2. https://www.pharmacenter.health/capsules-vs-tablets/ ↩︎
  3. https://www.goodrx.com/drugs/medication-basics/why-do-some-medications-come-as-pills-and-others-as-injections ↩︎
  4. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9498383/ ↩︎
  5. https://www.healthline.com/health/capsule-vs-tablet ↩︎
  6. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8623721/ ↩︎
  7. https://lieflabs.com/the-differences-between-powders-capsules-tablets/ ↩︎
  8. https://www.verywellhealth.com/capsule-vs-tablet-8583176 ↩︎
  9. https://www.innovamarketinsights.com/trends/consumer-trends-2023-the-pursuit-of-healthier-choices/ ↩︎
< >