Smiling woman near a potted plant holding a glass of water and tablet supplement.

Empowering Women’s Health with Nutraceutical Ingredients

With March being Women’s History Month, it’s important to draw attention to a significant market opportunity and area of expanding importance: women’s health supplements. While this yearly celebration honors the historical achievements of women, it can also serve as a reminder of the particular health issues that women encounter at various phases of life. In 2024, the market for women’s health supplements is poised for an upswing, influenced by the increased health consciousness of consumers and a growing body of scientific studies that emphasize the critical role of targeted nutritional support.

Bulk nutraceutical product manufacturers have a large market opportunity in this ever-changing marketplace. As we learn more about this emerging area, we see how innovation, customer demand, and a better understanding of women’s health requirements are coming together to drive this industry’s growth. In this context, Women’s History Month celebrates both the achievements of the past and the promise of a future in which women’s health is given priority and supported with cutting-edge, nutritional solutions backed by science. Women’s supplements in 2024 are changing, reflecting the continued push for gender-specific health empowerment and well-being.

Understanding Women’s Health Supplements

Specifically designed to address the unique nutritional needs and health challenges of women, women’s health supplements are typically taken at different stages of life. These supplements include a broad range of vitamins, minerals, herbs, and other substances that support overall health and well-being while addressing specific conditions like menstrual cramps, pregnancy, menopause, bone density loss, and more.

Women’s supplements widely vary in type and are mainly categorized by their intended health benefits:

  1. Reproductive Health: Supplements like Folic Acid and Agnus Castus can support menstrual health, fertility, and prenatal care, specifically targeting reproductive systems and pregnancy outcomes.
  2. Bone Health: Ingredients such as Vitamin D3 and Vitamin K2 contribute to maintaining bone density, which is important as women age and become more susceptible to osteopenia and osteoporosis.
  3. Mental Well-Being: Omega-3 fatty acids (like found in Flaxseed Oil), Magnesium, and Valerian Root have been shown to positively influence mental health by reducing stress and anxiety and improving sleep quality. 
  4. Menopausal Support: Black Cohosh Root and Soy Protein can help with symptoms associated with menopause like hot flashes, mood swings, and bone density loss. 
  5. Overall Wellness: General supplement products that target overall health and well-being include multivitamins, probiotics, and antioxidants. These help fill nutritional gaps and support the immune system, skin health, and energy levels.

Several manufacturing companies have positioned themselves as leaders when it comes to women’s health supplement products. Relying on scientific research and consumer trends, these companies develop products that meet the unique needs of women:

  1. Nutrilite: Known for its range of supplements designed for women at various life stages, Nutrilite focuses on natural, plant-based ingredients and caters to needs from prenatal care to menopausal support.
  2. HUM Nutrition: Specializing in personalized nutrition, HUM Nutrition provides products such as probiotic and cranberry supplements aimed at supporting vaginal and urinary tract health while fostering a deep understanding of women’s specific health concerns.
  3. The Honest Company: Committed to making safe, effective products, The Honest Company has developed a line of supplements for mood balance, immune support, sleep health, and postnatal wellness, which are all crucial to the multifaceted aspects of women’s health.
  4. Garden of Life: Known for its organic and non-GMO supplements, Garden of Life offers a comprehensive range dedicated to women’s health, including prenatal and postnatal vitamins as well as supplements for bone and hormonal health.

A Deeper Dive into Key Ingredients for Women’s Health

Although we briefly covered some earlier, certain ingredients stand out for their specific benefits in the realm of women’s health, helping to support the particular health challenges that women can face.

Agnus Castus (Chaste Tree Berry)

Agnus Castus, commonly known as Chaste Tree Berry, has been historically known for being able to regulate hormonal imbalances and mitigate menstrual health issues. Its use in traditional medicine spans centuries, primarily targeting symptoms of premenstrual syndrome (PMS) such as mood swings, breast tenderness, and fluid retention. Agnus Castus works by lowering prolactin levels, leading to a more balanced estrogen to progesterone ratio, which is essential for regular menstrual cycles and alleviating PMS symptoms.

Folic Acid

A B-vitamin, Folic Acid is crucial in women’s health, particularly during pregnancy. It serves a protective role against neural tube defects in developing fetuses, making it a necessity in prenatal vitamins. In addition to pregnancy, Folic Acid has also been associated with a decrease in depressive symptoms and an improvement in behavioral characteristics. Its benefits can also positively affect cognitive health and reduce homocysteine levels, linking it to decreased risks of cardiovascular diseases.

Shredded Agnus Castus plant in bowl and wooden spoon surrounded by purple Agnus Castus flowers.

Valerian Root

Possessing tranquilizing-like effects, Valerian Root is invaluable in managing stress and sleep disorders. With its potential to alleviate conditions associated with stress, like menstrual irregularities and menopausal symptoms, Valerian Root has proven to be invaluable in formulations for women’s supplements. By enhancing quality of sleep and promoting relaxation, Valerian Root can help tackle the key factors that can disrupt hormonal balance, supporting overall mental and physical well-being in women.

Vitamin K2

The importance of Vitamin K2 extends beyond its well-known role in blood clotting, particularly with women as they age. Vitamin K2 can help maintain bone health, especially during menopause, a time when women are at a heightened risk of osteoporosis. This ingredient can aid in the proper utilization of calcium, ensuring its incorporation into the bone matrix through the activation of osteocalcin. This not only contributes to stronger bones but also prevents the calcification of arteries, highlighting Vitamin K2’s ability to both safeguard bone and heart health for menopausal women.

Women’s Supplements and Pregnancy

Pregnancy heightens nutritional needs in order to support the health and development of both the mother and fetus. During this time, the body needs additional nutrients to support the growing baby’s development and the mother’s health.

Closeup on pregnant woman's hands holding a glass of water and a gel cap supplement.

Prenatal Supplements

Prenatal supplements are typically formulated from essential nutrients like Folic Acid, Iron, Calcium, and DHA to support health for both the mother and fetus. These ingredients contribute to the development of the baby’s nervous system while simultaneously helping to prevent birth defects and reduce the risk of pregnancy complications.

Other Key Ingredients for Pregnancy

There are other nutrients known for their specific benefits during pregnancy:

  • Omega-3 Fatty Acids: Essential for the development of the fetal brain and retina, omega-3 fatty acids, particularly DHA, are vital during pregnancy. They also help reduce the risk of premature birth and are associated with improved maternal mental health postpartum.
  • Choline: Choline is a nutrient essential for fetal brain development and the formation of the neural tube. Some recent research has suggested that higher Choline intake during pregnancy is connected to better information processing speeds in infants and improved memory functions in young children.
  • Creatine: Gaining attention for its potential benefits during pregnancy, Creatine is known for its role in energy production and cell growth in the body. Recent studies suggest that Creatine supplementation may reduce the risk of hypoxia-induced perinatal injury, which is important for preventing complications related to insufficient oxygen during childbirth.

Women’s Supplements and Menopause

A significant phase in a woman’s life, the transition into menopause is characterized by a series of physiological changes that can affect her physical and mental well-being. Menopause-specific supplement products have been formulated to ease the symptoms of these hormonal changes and support overall health during and after this transition.

Here are a couple of ingredients with distinct benefits for the changes that come along with menopause:

  • Black Cohosh Root: This herb has been traditionally used to help relieve menopausal symptoms including hot flashes, mood swings, and sleep disturbances. Its popularity comes from its ability to act as a natural alternative to hormone replacement therapy (HRT), alleviating menopausal discomfort without the associated risks of HRT. Black Cohosh Root is believed to influence serotonin levels and other hormonal pathways, providing a natural means of symptom relief.
  • Soy Protein: Full of isoflavones, compounds that mimic the effects of estrogen in the body, Soy Protein has been shown to reduce menopausal symptoms, particularly hot flashes. The isoflavones in soy can help balance hormonal levels, providing relief from the rapid changes occurring during menopause. Soy Protein also contributes to heart and bone health, which are areas of concern for postmenopausal women due to the increased risks of cardiovascular disease and osteoporosis.

The menopause supplement market is experiencing significant expansion, driven by increasing consumer awareness and a growing demand for natural and effective solutions to menopausal symptoms. This growth is reflective of a broader trend within the health and wellness industry, where consumers, particularly women, are seeking targeted, health-supportive products that align with their life stages and health concerns.

Consumer Trends for Women and Market Insight

Similar to other consumer trends in nutraceuticals, an increased awareness of health and well-being is driving the demand for women’s supplements. Recent studies and market analysis provide a comprehensive look at the current landscape and future trajectory of the women’s health supplement market.

Statistics and Predictions

According to reports from market research firms such as Euromonitor, the Nutrition Business Journal, and others, the global market for women’s health supplements is expected to continue its robust growth. Key findings include:

  • The global market for women’s health and beauty supplements is expected to be worth around USD 89.3 billion by 2032 from USD 54.5 billion in 2022, growing at a CAGR of 5.20%.
  • An increase in consumer spending on women’s health products, driven by a better understanding of unique health needs and the availability of tailored supplement formulations.
  • Areas to watch are women’s health issues that go beyond prenatal support: menopause, perimenopause, libido support, digestive health, and probiotics.

Shift in Consumer Attitudes

The last decade has witnessed a shift in how consumers approach women’s health products. There is a growing movement towards holistic and preventive health care, with an emphasis on natural and organic ingredients. Women are increasingly educated about their health needs and are proactive in seeking products that offer specific benefits, from fertility and prenatal care to menopause and bone health.

The rise of social media and influencer marketing has also played a role in shaping consumer attitudes. Social media offers a platform for sharing experiences, recommendations, and information about health products, resulting in a more informed and engaged consumer base. It’s also leading to more open conversations about women’s health issues and a greater willingness to explore health solutions.

The Future of Women’s Health Supplements

The women’s health supplement market depends on solid scientific research and consumer education. As the industry progresses, continued investment in research is crucial to find new ingredients, validate health claims, and ensure product safety and bioavailability. Education plays a complementary role, empowering women to make informed choices about their health and wellness.

Research, education, and innovation will shape the future of women’s health supplements. Those who invest in these areas will likely lead the market, contributing to the overall well-being of women worldwide. The journey towards better health and wellness for women is ongoing, and the supplements industry is poised to play a pivotal role in this global endeavor.


It’s an important thing for women to make informed choices when it comes to health supplements. Understanding the benefits, research, and quality of the products available can greatly impact their efficacy and overall health outcomes. As consumers, women have the power to drive change and demand higher standards in the supplements they use, ensuring they are safe, clinically validated, and tailored to meet their specific health needs.
If you’re a supplement manufacturer, consider the significant impact these ingredients can have on women’s health. Contact Vivion today to explore our high-quality women’s health ingredients for your products. Together, we can continue to advance women’s health, ensuring that women everywhere have access to the best possible nutritional support.

References

https://www.healthline.com/nutrition/vitex

https://www.womenshealth.gov/a-z-topics/folic-acid

https://www.webmd.com/diet/health-benefits-valerian-root

https://www.healthline.com/nutrition/vitamin-k2

https://americanpregnancy.org/healthy-pregnancy/pregnancy-health-wellness/omega-3-fish-oil-and-pregnancy/

https://www.acog.org/womens-health/faqs/nutrition-during-pregnancy

https://www.hudson.org.au/news/creatine-and-pregnancy-what-you-need-to-know/

https://ods.od.nih.gov/factsheets/BlackCohosh-HealthProfessional/

https://www.mountsinai.org/health-library/supplement/soy

https://www.euromonitor.com/press/press-releases/feb-2024/women-are-prioritising-health-and-embracing-holistic-solutions-to-take-charge-of-their-wellbeing-euromonitor-international

https://market.us/report/womens-health-and-beauty-supplements-market/

https://www.innovamarketinsights.com/trends/supplement-trends/

https://www.nutraceuticalsworld.com/contents/view_online-exclusives/2023-10-30/dietary-supplement-markets-and-trends-to-watch-in-2024/

https://nielseniq.com/global/en/insights/analysis/2021/the-varying-ways-people-around-the-world-approach-healthy-living/

https://www.researchgate.net/publication/377183920_Impact_of_Influencer_Marketing_on_Consumer_Behavior_An_Analytical_Study

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